Frequently Answered Questions

What does IMAGO Design do?

We design and develop physical and digital product experiences—from the initial product vision through interface design, industrial design, and prototyping to technical support. We excel particularly in complex product sectors such as medtech, foodservice, and other technical B2B fields.

Which companies do you work with?

We work with OEMs, technology companies, and product teams that need clear, user-friendly, and commercially successful product solutions. Many of our projects involve complex workflows, technical constraints, or products that combine hardware and software.

Do you only design the appearance of a product?

No. Our work encompasses user experience design, interface design, industrial design, prototyping, testing, and collaboration with engineering teams. The goal isn’t just to make things look nice. The goal is to create a product that works better for users, enables them to do things they couldn’t do before, empowers them, and makes economic sense at the same time.

Can you help us even though we're just getting started and don't have a clear product concept yet?

Yes. In fact, that’s often the best time to bring us on board. We help identify opportunities, articulate the product vision, challenge assumptions, and define a more robust direction before too much time and money is invested in development. This is evident in the way IMAGO describes project definition, goal-setting, and UXD processes in the early stages.

Can you provide support for both hardware and software?

Yes. IMAGO combines UXD, interface design, industrial design, and mechanical engineering. This makes us particularly well-suited for products where physical interaction, UI logic, and technical feasibility are equally important. With our in-house manufacturing capabilities, we can assemble, test, and deliver complete assemblies throughout the entire product lifecycle.

What’s a good way to start a collaboration?

A focused starter package is often the best way to get started. For example, a product vision workshop, a UX expert review, or a concept review. This quickly provides clarity, keeps initial risk low, and gives your team a concrete foundation for the next decisions.

What does a starter kit typically include?

Most starter packages include preparation, a focused workshop or review session, and a concise document outlining key findings, recommendations, and next steps. Depending on the format, this typically amounts to about 3–4 person-days in total.

What budget should we set aside for a starter kit?

As a rough guide, targeted starter packages such as workshops or expert reviews typically start in the low four-figure range. The exact fee depends on the scope, complexity, timeline, and team composition.

Do you publish daily rates or price lists?

No, not publicly. We prefer to define projects based on the specific challenge at hand and propose the appropriate setup accordingly. This gives our clients a more realistic and helpful financial picture than generic, role-based price lists.

What happens after a workshop or review?

You will receive a clear summary of the findings, recommendations, and specific next steps. Building on this, we can support you in further development, such as concept development, UI/UX design, industrial design, prototyping, testing, or implementation support.

Are you only suitable for large programs?

No. We support both focused entry-level projects and larger development programs. Many client relationships begin with a small, clearly defined package and evolve from there.

Alexander Wiethoff Director UX Design

Alexander Wiethoff

Do you have any questions? Feel free to contact us directly.

Alexander is here to help with any questions you may have about industrial design, UX/UI, and technical product development—in a clear, pragmatic, and straightforward manner.