BORA Pure - Only the Best Ingredients for the Kitchen

The name says it all here.
With its purist, minimalist and at the same time modern design, BORA Pure has significantly influenced the style of an entire product segment. An extractor fan, centrally integrated into the compact cooktop system utilises a round inlet nozzle on the extractor fan which draws cooking fumes downwards effectively and quietly. Operation of the unit is also reduced to its absolute essentials. With a single, centrally positioned touch slider, both cooking zones and the extractor can be simultaneously controlled.

BORA – Pure

Detailansicht der roten, segmentierten Benutzerschnittstelle der BORA Pure mit einem schwarzen Einströmgitter.
Pure
Client: BORA
Disciplines: uxd – ifd – id – me

Gute Gestaltung 2019 Silber
Good Design
redet design award winner 2019
IF Award 2019
German Design Award Winner 2020

THE TASK

How can complex operating sequences and functions be displayed in a simple and intuitive control concept? Special challenge: For the solution to be developed, we had to take into account the operating and interaction structure of the BORA Classic 2.0, which is equipped with completely different technology and hardware.

The Solution

We integrated a compact fume-extracting cupboard system into the cooktop in a space-saving and seamless manner. With its understated design and reduction to a central control element, the BORA Pure is not just particularly user-friendly, but also extremely easy to clean; a factor which, if you ask any chef, is not to be underestimated. The "sControl" control system is positioned vertically on the cooktop. Its user interface is based on the functional principles of Classic 2.0 and thus meets preexisting corporate standards. Intuitive back and forth movement of the touch slider with the finger or direct tapping makes its operation an absolute pleasure.

In unserem internen Usability Lab testet ein Proband die Benutzerschnittstelle der BORA Pure auf einem Tablet. Der Proband trägt eine Eyetrackingbrille.
In unserem internen Usability Lab testet ein Proband, angeleitet von unserer Kollegin Veronika, die Benutzerschnittstelle der BORA Pure auf einem Tablet. Der Proband trägt eine Eyetrackingbrille.

All Prototypes Were Intensively Tested until They Were Ready for Series Production

Unser Kollege Tom testet die Herausnehmbarkeit des Einströmgitters der BORA Pure anhand eines Prototypen.
Unser Kollege Tom testet das Einlegen des Einströmgitters der BORA Pure anhand eines Prototypen.

INDIVIDUAL COLOUR ACCENTS IN THE KITCHEN

With its clear lines, the system is a design highlight that fits elegantly into any modern kitchen architecture. BORA Pure also offers room for individual colour accents. The inlet nozzle of the cooktop extractor fan is, for example, not only available in black, but also in five other chic colours.

Eine BORA Pure mit schwarzem Einströmgitter, welches Dampf von einem kochenden Kochtopf einsaugt.
Die BORA Pure Kochplatte mit diversen Töpfen, von oben fotografiert.

The cooking zones and extractor fan are positioned so intelligently that cooking can be done simultaneously with four pots of up to 24 cm in size.